The Beginning of Sharmilee
Sharmilee has been producing traditional Indian sweets and vegetarian delicacies since it was founded in 1973 by the Gosai family, who continue to run the business today.
Our founder, Mr L.V. Gosai, came to the UK after spending 30 years running the Dar-Es-Salaam Hotel in Tanzania. Finding it difficult to get hold of the traditional Indian sweets or mithai that he had grown up with, he began producing handmade Indian sweets and savouries himself. He set up the Sharmilee sweet shop on Belgrave Road with his three sons, and the business flourished. The authentic Indian sweets and savouries, which are all freshly handmade on site, have become one of the most beloved local brands.